Tips to launch a new product
So you have big news! You recently learnt about a new product. Your staff and you have tried it and found the results to be amazing. You know that this is a fabulous product and it is going to take your foot care business by storm. But wait, no one knows about it yet. Ready to tell everyone about the new product? Here are five simple ways to launch it.
Feature your product in a prominent area of your salon
Make sure your customers notice and get inquisitive about the new product that you launched. The best places to feature them are at the counter or in the waiting area of your salon or spa.
Train all your staff members about the new product
It is important that your staff members are able to explain why the customer should buy this new product and how it will benefit them.
Launch a time-sensitive incentive to create a sense of urgency to purchase
This will establish an immediate call-to-action and urge your customers to make most of the offered discount.
Create a display that showcases the new product
You could choose between a floor or counter top display. This probably is the best way to advertise and create interest amongst your customers. Treat your display as your profit center.