Hello Fall! What does it mean for the skin on our feet?

What does Fall mean for the skin of our feet?

Changes in climate and weather conditions also mean changes in the skin of your feet. Two vital factors causing the existence of climate zones, are temperature and moisture. These factors affect the skin of your feet just as much as they affect your wardrobe and shoes. Here’s what the weather means for your feet, depending on where you live:

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  1. Places like Calgary and Mount Pearl are already seeing the end of a cool summer. The weather becomes drier, lacking moisture in the air. Furnaces also produce much drier air. The skin on the feet, as elsewhere on the body, becomes much drier and in need of extra moisturizing. Use Footlogix’s moisturizing formulas such as the DD Cream Mousse and Daily Maintenance Formulas to keep your skin hydrated and moisturized
  2. Do you live in Miami or Las Vegas? You are probably still in sandals and flip flops. But they could cause dryness and heavy callusing to your feet.  Don’t let your flip flops make your feet go “ouch-umph.” Wear the Footlogix Rough Skin Formula preventatively to avoid the sand-paper like feeling on the skin of your feet. If walking barefoot outside or on the beach, observe the bottom of the feet for any blisters, scrapes or cuts when you come back inside.
  3. Places like Toronto, New York and Chicago are still experiencing  a pleasant mid 20 degrees Celsius/ 70 degrees Farenheit temperature. Stubbed toes are common if you are still wearing open-toed shoes in this climate. Use the Footlogix Nail Tincture preventatively on stubbed toes.

 

Here’s how Mandy got rid of her toenail fungus

 

Five ways to launch a new product in your salon/spa

Tips to launch a new product

So you have big news! You recently learnt about a new product. Your staff and you have tried it and found the results to be amazing. You know that this is a fabulous product and it is going to take your foot care business by storm. But wait, no one knows about it yet. Ready to tell everyone about the new product? Here are five simple ways to launch it.

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Feature your product in a prominent area of your salon

Make sure your customers notice and get inquisitive about the new product that you launched. The best places to feature them are at the counter or in the waiting area of your salon or spa.

Train all your staff members about the new product

It is important that your staff members are able to explain why the customer should buy this new product and how it will benefit them.

Launch a time-sensitive incentive to create a sense of urgency to purchase

This will establish an immediate call-to-action and urge your customers to make most of the offered discount.

Create a display that showcases the new product

You could choose between a floor or counter top display. This probably is the best way to advertise and create interest amongst your customers. Treat your display as your profit center.

Have a tester available

Pedicure Industry: Statistics and Trends

Is the Pedicure Industry changing too quickly to keep up?

People have been pedicuring their feet for more than 4000 years, but this industry began to grow since the year 2000 with significant high growth rates compared to other industries. As societies grow with changing lifestyles and demographic landscapes, the demand for pedicure services has grown and changed along with it. Nowadays there is a much greater need for pedicures with advanced training as the market continues to grow.

In an interview with Suzanne Foote, Former Executive Director with the International Pedicure Association, she said that “Manicures and pedicures have become a lifestyle, it’s not something that’s just a special occasion anymore.” Be it young professionals cleaning up to look great, the healthy elderly keeping themselves in top condition, or men embracing new grooming services, the foot care industry is growing at unprecedented levels. Here are some statistics from the nail industry that give you a perspective about the pedicure industry. Share this information with your customers and friends!

 

  • pedicure industry statistics33% of women moisturize their feet daily
  • The average age of women receiving pedicures on a regular basis is 46 years
  • A person spends an average of $55 on a pedicure (excluding gratuity)
  • 32% of nail salons have added new services in the past 12 months
  • It takes an average of 52 minutes for a pedicure
  • Pedicure as a service constitute 23% over all other spa services